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We’re updating our settings to give you even more control over saved history and personalized recommendations across Google Search services, including Search, Maps, Shopping, Hotels, Flights, Translate, and News. You’ll see this change in your Google Account in the next few days.
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What’s changing
Previously, saving history and personalization were managed by Web & App Activity. Going forward, we're introducing two new settings to help you better tailor your experience: Search Services History and Personalized Recommendations. These settings let you revisit your past searches and decide if you want your experience to be personalized. You can turn these settings on or off at any time. As people increasingly search in new ways, like searching a photo with Lens, Search Services History now includes media from your interactions, which you can stop saving at any time.
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How this affects your account
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- New history and personalization settings: These new settings will reflect your most recent choices for Web & App Activity and Search Personalization settings. If these are currently on, these new settings will stay on. If they’re off, the new settings will be off. After the transition, Web & App Activity and Search services settings will be separate, and changes to one won’t affect the other.
- Auto-delete: Your prior choice from Web & App Activity for how long your history is saved will also apply to Search Services History. As always, you can change how long history is saved, choose an auto-delete period, and review or delete history manually at any time.
- Your media is saved when Search Services History is on: Saved media includes your images, files, audio and video from your interactions with Search services to help improve your experience. For example, this lets you revisit your past visual searches with Lens or continue a Search Live conversation about a song you heard. To support these types of interactive product experiences, Google will now save your media to your Search Services History, applying robust privacy and security protections. Like your Search Services History, your saved media is also used to develop and improve Google services and technologies, including AI models and safety measures. With this transition, if your Web & App Activity setting is currently turned on, this new Save Media subsetting will also be turned on along with your Search Services History. You can turn off your Save Media subsetting at any time, and you can also delete individual pieces of media from your history.
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© 2026 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043
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You received this email to let you know about important changes to your Google Account and services.
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Every couple of years, we update our Terms of Service. We wanted to let you know ahead of time that the next update will be on July 30, 2026.
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These changes won’t affect the way you use our services, but they should help make it easier for you to understand what to expect from Google — and what we expect from you — as you use our services.
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At a glance, here’s what this update means for you:
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- In general:
- We added a section to help you better understand why our services may access the internet when not actively engaged, to encourage you to check your Internet service plan and your device and network settings, as each of those may affect your costs.
- We updated and clarified our Settling disputes, governing law, and courts section.
- We make it clearer how various sections in our terms relate to each other.
- If you’re based in the EEA:
- In addition to the changes in the In general section, we updated various sections to reflect the latest EEA laws and regulations that apply to our services, including:
- Google’s obligation to make legally-required updates to our digital content, services, and goods.
- A new, online “withdrawal button” in the EEA instructions on withdrawal section.
- We also removed the Handling requests for your data section, because we’re centralizing our data disclosure language on our main data disclosure policy page.
- If you’re based outside the EEA:
- In addition to the changes in the In general section, we added new disclosures and disclaimers, including ones about AI outputs.
- If you’re based in India, we also added new reporting language about our obligations if you violate applicable law.
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If you’re a parent or guardian, and you allow your child to use the services, please review the updates to our terms with your child and help them decide whether they need to make any changes to their account. Please remember that these terms apply to you and you’re responsible for your child’s activity on the services.
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If you don’t agree to the new terms, you should remove your content and stop using the services. You can also end your relationship with us at any time, without penalty, by closing your Google Account.
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Thank you for using Google services!
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© 2026 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043
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You have received this email to update you about important changes to Google’s Terms of Service.
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| | | Hello Erie, | | We've updated settings that manage personalization and activity history on Play. You'll have dedicated controls for personalization on Play and for saving activity in your Google Account's Play History, and these settings will be easily accessible in the Google Play menu. | | In the past, personalization and history on Play were managed by Web & App Activity (WAA) settings in your Google Account. Going forward, WAA will no longer control Play personalization and Play History. Instead, you'll be able to manage those settings directly on Play, and you'll see this change in your account in the next few days. Learn more about Play personalization and Play History | | When the transition happens for your account, your Play settings will be based on the most recent choice you made in WAA, so your experience will stay the same. If you have WAA turned on during the transition, which is happening over the next few days, then your Play personalization and Play History settings will be on, and if WAA is off, then Play personalization and Play History will be off. As before, you'll be able to choose how long your activity is saved in your Play History and if you want to delete it from Play History manually or automatically. | | After the transition is complete, WAA and Play settings will be separate, and changes to one will no longer affect the other. You can view and change your Play privacy settings in Personalization in Play at any time. Learn more about the transition and how it affects your settings | | Thanks for using Google Play! | | Should you have any questions please visit our Help Center or get in touch. | | | | | | | |
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| | | Hello Erie, | | In the coming weeks, Google Play will launch new personalization options that give you more seamless control of your personalization preferences and allow you to better manage your data in Play. | | Personalization provides a richer experience in the Play store, helping you discover exciting games, useful apps, relevant offers and much more, all of which is tailored to you. Learn more about personalizing your Google Play Store experience | | Once available, these new features - alongside existing Play personalization controls - will be easily accessible by visiting Personalization in Play from the Google Play Store menu. This new destination will be a one-stop-shop for tailoring your personalization preferences in Play, giving you a more powerful way to: |  | | • | Manage all of your personalization options on Google Play and easily view activity and access personalization controls | | | | | • | Choose which apps, books or other library items are used to personalize your Google Play experience. With one click you will be able to exclude use of Play data associated with that app for personalization in Play. Some examples of data that would be excluded for that app would include when you install or uninstall it, purchases that you make in it and your app activity. Learn more about new personalization options | | | | With these enhanced controls you can ensure that you have a better Play experience that is personalized to you and continues to respect your privacy preferences. | | Should you have any questions please visit our Help Center or get in touch. | | Thank you for using Google Play! | | | | | | | | | |
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| Pengguna Google Analytics yang terhormat,
Pada 1 Juli 2024, properti Google Analytics 4 akan sepenuhnya menggantikan properti Universal Analytics, seperti yang diumumkan sebelumnya. Mulai tanggal tersebut, Google akan mulai menonaktifkan semua layanan Universal Analytics dan API Universal Analytics, sehingga properti Universal Analytics tidak akan dapat diakses melalui front-end dan API Google Analytics. Jika Anda belum sepenuhnya bermigrasi ke properti Google Analytics 4, ikuti panduan migrasi untuk memulai migrasi sekarang juga. | | Mengekspor data Anda
Untuk mempertahankan akses ke data dari properti Universal Analytics, Anda harus mendownload atau mengekspor data Anda sekarang. Jika tindakan ini tidak dilakukan melalui salah satu metode yang dijelaskan di Pusat Bantuan Google Analytics, data Anda akan dihapus secara permanen oleh Google dan tidak dapat dipulihkan. Jika Anda ingin menggunakan integrasi BigQuery untuk mengekspor data historis dari properti Universal Analytics 360, kami sangat menyarankan Anda segera memulainya. | | Integrasi produk
Data dan setelan Universal Analytics yang diakses atau digunakan melalui pengiklan, penayang, atau integrasi produk lainnya tidak akan tersedia ketika layanan ini telah berhenti. Contoh: - Sasaran dan transaksi e-commerce Universal Analytics akan berhenti mengukur konversi baru, termasuk dalam akun iklan tertaut. Hal ini mungkin akan memengaruhi performa kampanye iklan jika konversi tersebut digunakan bersama dengan Smart Bidding.
- Daftar audiens Universal Analytics akan ditutup, sehingga mungkin akan memengaruhi aktivasi dan performa media kampanye iklan.
- Permintaan API yang terkait dengan properti Universal Analytics akan gagal, termasuk permintaan penghapusan data Universal Analytics melalui User Deletion API. Hal ini juga berarti bahwa alat yang mengandalkan API, seperti Looker Studio, tidak akan menampilkan data Universal Analytics apa pun.
- Pengeksporan dan pengisian ulang data historis di BigQuery dari properti Universal Analytics 360 hanya dapat diminta paling lambat 30 Juni 2024. Data yang sudah diekspor tetap tersedia di BigQuery.
- Project Atribusi yang merupakan bagian dari Atribusi (beta) di Google Analytics akan dihapus.
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| |  | | We're updating our Terms of Service on May 22, 2024, so we wanted to let you know ahead of time. These changes won't affect the way you use our services, but they should help make it easier for you to understand what to expect from Google — and what we expect from you — as you use our services. You can see the new terms here. We also summarized the changes at the bottom of this email. What do I need to do? - If you're under the age required to manage your own Google Account:
- We sent this email to your parent or guardian so that they can help you understand our updates better.
- Please discuss this email with your parent or guardian to decide if you need to do anything different with your account.
- If you're a parent or guardian, and you allow your child to use the services:
- Please review the updates to our terms with your child and help them decide whether they need to make any changes to their account.
- Please remember that these terms apply to you and you're responsible for your child's activity on the services.
- If you're the administrator of a Google Workspace corporate or educational account and you've enabled your users to access Google Additional Services:
- Our new Terms of Service won't affect the Google Workspace agreement between Google and your organization. These new terms will only apply to those users to whom you've given access to Google Additional Services. You can always manage whether your users have access to Google Additional Services, and which ones, in your Admin console.
- If you're a Google Workspace reseller whose customers have enabled their users to access Google Additional Services:
- Our new Terms of Service won't affect your Google Workspace agreement with your customers. These new terms will only apply to your customers' users who've been given access to Google Additional Services. Your customers can always manage whether their users have access to Google Additional Services, and which ones, in their Admin console.
- If you're any other user of the services:
- Please read this email to understand our updated terms and your options for further action.
- If you agree to the new terms, no further action is needed.
What's changing? You can review the new Google Terms of Service here. At a glance, here's what this update covers: - Generative AI terms. We're moving our existing Generative AI Additional Terms to our main Terms of Service and adding other AI-related clarifications. For example – we won't claim ownership over original content generated by our AI-powered services.
- More clarity on abusive activity. We're providing more examples and details about abuse and interference with our services that isn't allowed.
- More details on limitations of liability. For users outside the US, we're adding clarifications to our limitations of liability and indemnity sections to avoid any misunderstandings in light of local laws or customs.
- More clarity on disputes. We're clarifying that if you violate our terms, our remedies aren't limited to suspension or termination of your access to the services, but may include other remedies under applicable law. If problems or disputes arise between us about these terms, you'll have the opportunity to describe the issues and address them.
- Updates to reflect how our services work. We're adding language about how our services work, and updating certain Google service brand names that have changed over time.
- For users based in the European Economic Area (EEA) only:
If you don't agree to the new terms, you should remove your content and stop using the services. You can also end your relationship with us at any time, without penalty, by closing your Google Account. Thank you for using Google services! | | |  | | © 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043 You have received this email to update you about important changes to Google's Terms of Service. | | |
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| Pengguna Google Analytics yang terhormat,
Pada 1 Juli 2024, properti Google Analytics 4 akan sepenuhnya menggantikan properti Universal Analytics, seperti yang diumumkan sebelumnya. Mulai tanggal tersebut, Google akan mulai menonaktifkan semua layanan Universal Analytics dan API Universal Analytics, sehingga properti Universal Analytics tidak akan dapat diakses melalui front-end dan API Google Analytics. Jika Anda belum sepenuhnya bermigrasi ke properti Google Analytics 4, ikuti panduan migrasi untuk memulai migrasi sekarang juga. | | Mengekspor data Anda
Untuk mempertahankan akses ke data dari properti Universal Analytics, Anda harus mendownload atau mengekspor data Anda sekarang. Jika tindakan ini tidak dilakukan melalui salah satu metode yang dijelaskan di Pusat Bantuan Google Analytics, data Anda akan dihapus secara permanen oleh Google dan tidak dapat dipulihkan. Jika Anda ingin menggunakan integrasi BigQuery untuk mengekspor data historis dari properti Universal Analytics 360, kami sangat menyarankan Anda segera memulainya. | | Integrasi produk
Data dan setelan Universal Analytics yang diakses atau digunakan melalui pengiklan, penayang, atau integrasi produk lainnya tidak akan tersedia ketika layanan ini telah berhenti. Contoh: - Sasaran dan transaksi e-commerce Universal Analytics akan berhenti mengukur konversi baru, termasuk dalam akun iklan tertaut. Hal ini mungkin akan memengaruhi performa kampanye iklan jika konversi tersebut digunakan bersama dengan Smart Bidding.
- Daftar audiens Universal Analytics akan ditutup, sehingga mungkin akan memengaruhi aktivasi dan performa media kampanye iklan.
- Permintaan API yang terkait dengan properti Universal Analytics akan gagal, termasuk permintaan penghapusan data Universal Analytics melalui User Deletion API. Hal ini juga berarti bahwa alat yang mengandalkan API, seperti Looker Studio, tidak akan menampilkan data Universal Analytics apa pun.
- Pengeksporan dan pengisian ulang data historis di BigQuery dari properti Universal Analytics 360 hanya dapat diminta paling lambat 30 Juni 2024. Data yang sudah diekspor tetap tersedia di BigQuery.
- Project Atribusi yang merupakan bagian dari Atribusi (beta) di Google Analytics akan dihapus.
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Read On
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