We're soon retiring the old AdSense interface

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Hi,

Since releasing the new AdSense interface to all publishers, we've been continuously working to improve and support the new version. With that in mind, we're writing to let you know that we'll soon be retiring the old AdSense interface and asking all publishers to use the new interface.

If you haven't already, we recommend switching to the new interface as soon as possible to familiarize yourself with the updated layout and new features. To do so, sign in and click the 'Try the new AdSense interface' link in the upper corner of your account. We understand that this adjustment may take some time, so you'll still be able to toggle back and forth between the old and new interfaces during the coming weeks. You'll see another notification in your account as we approach the date when this option will no longer be available.

As a reminder, the new AdSense interface offers additional insights in the form of detailed graphs and reports, new ad blocking controls, and increased efficiency through a visual redesign. We've now added many of your top-requested features -- including the ability to create scheduled reports and view channels on the Home tab. We encourage you to watch our video tutorials at http://www.youtube.com/user/InsideAdSense#g/c/B067D355E59D96E0, which will guide you through completing common tasks in your account. You can also find detailed information in our Help Center for the new interface (http://www.google.com/adsense/support/as/).

With this transition, we'll be able to focus on building new and improved features into the new interface more quickly. Thank you for your support, and we appreciate your patience and cooperation.

Sincerely,

The Google AdSense Team

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Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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AdSense display ads will now feature the +1 button

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Hello,

In the next month, we'll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for you.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.

Sincerely,

The Google AdSense team


© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.
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AdSense Newsletter - August 2011

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page_title
bubbles
August 2011
Publisher ID ca-pub-0743900184326146

Dear Publisher,

In this newsletter we'll be providing you with optimisation tips and some helpful product and policy updates. You'll find information on:

- Optimisation Tip: Make your ad units more visible

- A policy update on iframes
- New platforms performance report
- New multi-dimension reporting

  Optimisation Tip of the Month
Make your ad units more visible 
Many of our publishers have been able to generate additional earnings by moving their ad units above the fold. Above the fold placements are considered as those ad units on a site that are immediately visible when the page is loaded (without having to scroll down).

In general, advertisers running high-paid Placement Targeting campaigns are focused on increasing ad visibility and brand awareness. Because of this, they tend to be more selective about where on a website their ads appear. 

  Make changes now!  
To ensure that your site will profit from these high-paid branding campaigns, we recommend you:
  • Offer wider ad formats in attractive positions above the fold to attract new advertisers who are availing of this new feature.
  • Activate  your ad units for both text and image ads, to ensure you can receive all available ad formats on your pages. Display and video formats are commonly used as part of these high-paid branding campaigns.
  AdSense Updates
New platforms performance report
You can now access a brand new report  in your AdSense account. This report  allows you to see which platforms your visitors are using to access your site and the breakdown of your earnings  according to each platform. You'll see performance data broken out by desktop, high-end mobile devices, and other mobile devices.

Learn how to use this report to optimise your site.

New multi-dimension report
A new powerful feature called multi-dimension reporting is now available in the new interface.  You can now add dimensions to your performance reports to sort and view data across multiple dimensions, including viewing a channel by date or an ad unit by targeting type.

Learn how to interactively explore your data and gain more performance insights.


Regards,
The AdSense Optimisation Team
Policy Updates
Policy update on iframes


Recently we clarified the language in our program policies to prohibit the misuse of iframes to alter the behavior targeting, or appearance of AdSense ads.


We put together this blog post to explain the reasoning behind this policy and examples of inappropriate use of iframes.











Publisher Case Study

AdSense success story


Michael at CareerPlanner.com increased his AdSense revenue by 165% after upgrading his ad units.


Read more  about the changes Michael made to see how your site can benefit by using a similar strategy. 











More about AdSense

Inside AdSense Blog

AdSense Forum

AdSense Help Center

AdSense on YouTube

© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISXmMEc5EBhbxNsbWonMXkmDdwT_hQsePRW8nXAg4flxg3_8v1m9cDUiUPA0AbmU5qJUHl_4LMSAjLqlMx_33JXa77fkQg==
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