|  | | May 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
We understand that as you create content for your site, you're looking to maximize your revenue from all of your ads, no matter how they're sold. In this edition's Tip of the Month, we'd like to introduce you to DFP Small Business, Google's free ad serving solution for publishers who are serving ads from multiple sources. You'll also learn about: - Taking control with the new Ad review center
- Finding out how to go Mobile
- Connecting with AdSense on Google+
- Leveraging the redesigned AdSense crawler errors page
- Creating high quality sites with Webmaster Guidelines
- Using the AdSense Management API
Sincerely,
Jamie The Google AdSense team
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Optimize your ad serving with DFP Small Business
Whether you're already using multiple sources of ad revenue on your site or are only in the planning stage of doing so, DFP Small Business, Google's free hosted ad serving solution, can help you manage your growing online advertising business. With our new online tool, you can find out if DFP Small Business is the right product for you:
DFP Small Business allows you to manage all your ad inventory from one simple interface and offers rich features such as inventory forecasting, detailed reporting and multi-dimensional targeting. You can also use it to maximize your revenue by enabling real-time competition between AdSense and your other ad networks. Find out more about DFP Small Business in our video below: | | Updates |
More control over the ads on your site
The Ad review center is now more powerful and allows you to review all ad types after they've run on your pages, whether they're contextually-targeted, placement-targeted, or interest-based. Make decisions on individual ads and block multiple ads at once to help you save time. Log in and get started with the new Ad review center today.
Connect with AdSense on Google+
Follow us on our new AdSense Google+ page, where you'll find AdSense updates and gain access to exclusive Hangouts with the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers and ask your questions to our optimization specialists. Join the conversation and also meet other AdSense publishers from around the world to share your experiences.
AdSense crawler error redesign
The redesigned AdSense crawler errors page provides you with accurate and actionable information to optimize your site even more effectively. Some publishers have seen a revenue increase of up to 400% after they fixed their crawler errors. To see the new crawler errors page in your account, visit your 'Home' tab, then click on 'Account settings' and navigate to the 'Crawler errors' section.
AdSense Management API for developers
If you're writing your own software and would like to retrieve your AdSense reporting data directly, the AdSense Management API is what you've been looking for! The API is available to all AdSense publishers, and lets you retrieve lists of ad clients, ad units, channels, as well as generate custom reports directly from your applications.
For more information, browse the API forum, or join the regular office hours.
Missed last month's newsletter? Read it now! | | | Mobile Ads |
Find out how to go Mobile
With an increasing mobile internet usage worldwide, it's getting more and more important to consider mobile users' needs when designing your site. To help you optimize your content for mobile, we've recently launched a new suite of tools on howtogomo.com where you can:
- See how you rate - Use the GoMoMeter to analyze your site's mobile user experience.
- Start planning - Download the GoMo Publisher Guide for mobile best practices.
- Find a partner - Learn about vendors who can help with your implementation.
As part of our ongoing GoMo initiative, we're also hosting a number of webinars. For more information on those webinars and the latest news around mobile ads visit our Google Mobile Ads Blog.
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Top tips for creating high quality sites
One of the most frequent questions that we get from publishers is how to improve their sites' performance on Google's search index.
In keeping with the theme of creating high-quality content, we've written a blog post of how adhering to the webmaster guidelines can help the overall potential of your site and maximize traffic and revenue for you.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISVwADWp1nR9j0Vkp2GC0TxxJJLmp9Y-chEZBP1h6DabN671ENR96urRjv61yM2ERmM9D7aB_9rbjfxpfLvtAlKh8eXQjA== | | |
Read On
To view this email as a web page, go here.
| | |  | | March 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
Implementing an additional ad unit on pages with less than three ad units can result in a clear uplift of your AdSense earnings. In this issue's optimisation section, we help you decide when it's appropriate to add an additional ad unit to your pages. You'll also learn about: - The recently launched website contest
- Subscribing to our Inside AdSense Blog
- Receiving occasional emails from AdSense
- Implementing AdSense for Content on game play pages
- Checking your account performance with the AdSense Publisher Toolbar
Kind regards,
The Google AdSense team
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| | | Tip of the Month |
Think about your users and existing content when adding new units
Placing additional ad units on content-rich and policy-compliant pages of your site is one of the most revenue-positive changes you can make to your AdSense implementation. You can place new ad units on pages that aren't yet showing AdSense ads, or increase the number of AdSense ad units to three.
Whether your ads are from AdSense or other sources, the focus of your site should always be on delivering the best possible user experience. When choosing where to place new ad units, consider the layout of your pages and the amount of content on them. For more information and recommendations, check out our video below. |
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| | Updates |
Invest in your website Contest!
 Recently, we launched a contest for our Malaysia and Philippines publishers to create original and quality content site that they're passionate about, keeping our Webmaster Guidelines and most importantly, their users in mind. The winners were invited for a 1:1 optimization session with the AdSense experts. A big thank you to all the partners who optimized their website based our suggestions. Watch this space, your country might be next!
Check your account performance with the AdSense Publisher Toolbar
We recently released a new Chrome extension called AdSense Publisher Toolbar, which allows you to see a snapshot of your earnings and account performance while you're viewing your site. It also includes ad overlays that describe the recent performance of specific ad units. Learn more about this extension in our Inside AdSense blog and try it out today.
Subscribe to our Inside AdSense Blog
We regularly post helpful information in our Inside AdSense Blog - everything from event invites to product announcements and optimisation tips. Make sure you’re on top of what’s happening in AdSense by subscribing to our blog via feed or email. Both options are on the right-hand panel and it only takes seconds to complete. Sign up today!
Missed last month's newsletter? Read it now!
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| | | ... Did you know? |
Occasional emails from AdSense
Did you know that our team offers occasional emails other than the AdSense newsletter? You can, for example, choose to receive personalised optimisation tips or invitations to AdSense events. An overview of the available types of emails can be found in our Help Center. To change your email preferences: - Sign in to your account.
- On the ‘Home’ tab, visit the ‘Account settings’ page.
- In the ‘Personal settings’ section, click ‘edit’.
- Check the boxes associated with the types of messages that you'd like to receive.
- Click Save.
To make the most of your account, we encourage you to receive those additional emails. Make sure you also check out the new AdSense newsletter archive.
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| Program Policies
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AdSense for Content on game play pages
Previously, we shared how keeping the right distance between ads and content, and using the right product, can help to avoid accidental clicks. Publishers with gaming sites have also asked for advice on how to place AdSense for Content ads on game play pages. In this blog post , we provide more tips, insights, and examples of ad implementations on game play pages that are compliant and not-compliant with our policies.
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More about AdSense
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISXRyVt3xUHj6qRR_KvVNlCn1Vi2-zG6Enjc19q745QBEjoKh-JwM6z6UmI5MrFowkhF2kzlmmbUJ4hVRTP_vF6YTYsPkA== | | 
Read On
To view this email as a web page, go here.
| | | | | February 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
We'd like to thank you for your participation throughout 2011 and we're looking forward to continuing a successful partnership with you in 2012. To help you boost your revenue early in the year, our first "Tip of the Month" focuses on one of quickest but most efficient optimisation tips: Improving your ad styles. You'll also find information on: - AdSense in Indonesian
- Publisher satisfaction and acting on your feedback
- Updating your contact details
- Using Custom Search Ads for Mobile
- Knowing the top five policy resources
Kind regards,
The Google AdSense team
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| | | Tip of the Month | Boost your AdSense revenue with improved ad styles
By making your ads more visible for users, you can increase your click through rate and ultimately your AdSense revenue. Base the colour design of your ad units on one or more of the three basic techniques: Blend, Complement or Contrast (see below). We've found through working with publishers that ads with light coloured borders or no borders at all perform best.
When choosing colours, also take the position of your ad units into consideration: If an ad is well integrated into your site's content, blending the ads can underline the feeling of contextual relevance. For an ad unit which is further away from the main content, more contrasting colours can help catching the user's attention. If you have a website with repeat visitors, you might want to switch the ad colours occasionally to avoid ad blindness. Remember, the goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
We've also recently launched an improvement to our default font settings. For each ad unit that's set to show the default font face and font size, our system will now automatically show the best-performing option. You can find more information about this improvement in our Inside AdSense blog.
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| | Updates | AdSense now speaks Indonesian We are happy to announce that we launched AdSense for Indonesian content on February 1st. If you have a website or a mobile optimised site in Bahasa Indonesia, you'll now be able to earn money by showing Google AdSense ads. Simply implement AdSense on your site in Bahasa Indonesia to start displaying contextually targeted ads.
Publisher satisfaction - Your feedback matters If you're opted in to receive occasional surveys from us, you may have seen or filled out our bi-annual publisher satisfaction survey. Over 28,000 publishers participated globally, and we received more than 33,000 comments on your favourite aspects about AdSense as well as changes you'd like to see. Your feedback is very important to us and helps us to make the program better for all of you.
Read more about the results of the survey and the steps we're taking to address your suggestions on our Inside AdSense blog.
Update your AdSense contact details We've heard from some publishers that they prefer to receive AdSense-related messages at a different email address than the one we currently use to contact them. You can now specify your preferred personal contact email, contact name and phone number you'd like us to use to reach you. You can find more information in our Inside AdSense blog.
Missed last month's newsletter? Read it now!
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| | | Custom Search Ads |
Using Custom Search Ads for Mobile
With Custom Search Ads for Mobile, we're bringing the power of search ads to the world of the mobile web. Mobile websites that provide a search experience will also be able to show ads related to those searches. Users will receive ads relevant to what they're looking for, and our partners will have a new tool to monetise their mobile web properties.
If you're a mobile publisher or app developer interested in showing Custom Search Ads, you can apply below.
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| Program Policies
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Top five policy resources to know
Have you ever received a policy notification from us? Were you confused by the messaging and how to go about fixing the violation? We're sharing our top five policy resources to help you find the answers to your questions. Read our blog post to learn where to go to troubleshoot common policy issues and how to contact the policy team.
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More about AdSense
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISVqZA9aQZvFb9NHO4x3UvdML3j_D2E4GXOXJl1kOHrJRcxcNeMLitMA-4nuRgVt_LdTQBCG7HWWaMqhF4MB2pTUYaTqew== | | 
Read On
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