|  | | December 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
With 2013 just around the corner, we're taking a look back at another successful year with over 2 million AdSense publishers globally. It's been a busy twelve months of continuous improvements to the AdSense program, and equally busy is our last newsletter issue for 2012: - Learn about the core principles of user experience
- Watch our new DFP Small Business videos
- Search for ads by image in the Ad Review Center
- Apply new controls to the ads on your site
- Try the new 300x600 ad unit size in AdSense
- Benefit from enhanced AdSense text ads
We wish you all the best for 2013,
Sophie On behalf of the global Google AdSense Team
| | | Updates |
Search for ads by image in the Ad Review Center
To help you review ads even more efficiently in the Ad Review Center , you can now search for ads based on a specific image. Just upload an image, for instance a competitor's logo, and we'll return image ads that contain this image for you to take action on. For more details visit our Help Center.
More control over the ads on your sites
Interested in customizing the blocking settings for different sites you own? Visit the 'Site management' section in your account and build a list of all your sites to apply site-specific actions to. Under 'Allow and block', you'll then be able to block general categories, sensitive categories and advertiser URLs for AdSense for content on a site-by-site basis. Learn more about this new feature in our Help Center.
Launching a larger, brand-friendly ad unit size in AdSense
One of the top requests from publishers in the last year has been to add larger ad sizes to our network, and so we're excited to announce that the popular 300x600 unit is now available in your AdSense account. Because this unit is new to our network, you'll currently see a large number of text ads in these placements. Over time we'll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well. Read more information in our blog post.
Enhancing text ads on the Google Display Network
You may have noticed that we've recently updated the look and feel of most text ads on publisher sites (see an example below). We've integrated optimizations to font size, spacing, padding, and text layout as well as a new clickable arrow icon - our experiments have shown improved performance as a result of these changes. We'll continue to innovate on new formats in order to drive significantly higher performance for both publishers and advertisers, so stay tuned. For more information on this update, visit our Inside AdSense blog.
| | | User Experience |
Learn about the 5 core principles of user experience
Have you thought about user experience and design lately? User experience can make or break your site's success and, with many other sites offering similar services, it's important to differentiate your site in the eyes of your users by providing a better experience. Check out our three-part blog series (part I, part II, part III) to learn about the five core user experience principles.
Also, watch the Hangout on Air recording (only available in English) to hear from an AdSense publisher about his user experience strategy, and follow the AdSense +page to stay informed on additional tips.
| | | DFP Small Business |
New videos to help you get started with DFP Small Business
Interested in maximizing the yield from your ad inventory? Already partnering with other ad networks, or are planning to? If so, DFP Small Business, Google's free hosted ad serving solution, might be for you.
We recently hosted a Google+ Hangout series explaining how to use 'Dynamic Allocation' - one of DFP's most powerful features to maximize revenue from every single impression - and how to get started with targeting in DFP. Have a look at the recordings (only available in English) on our AdSense YouTube channel.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. | | | 
Read On
| | | November 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
Mobile will continue to be one of the big trends in 2013, with more and more users accessing websites from their mobile devices. With this in mind, optimizing your site and ads for mobile will become increasingly important. Not only should your site be optimized for mobile, but your ads should too. In our Tip of the Month we'll share some best practices around mobile ads, which formats to use, and where to place them. You'll also find information about: - Optimizing, from the perspective of other publishers
- Get more out of your performance reports
- Verifying your Google+ page
- Making the most of increased advertiser spend around Christmas
- Creating high quality websites
Kind regards,
Sophie The Google AdSense team
| | | Tip of the Month |
Optimize your mobile performance with AdSense
It's now easier than ever to monetize your mobile site as we offer high-end mobile ad code directly in your account. As a best practice, we recommend using the 320x50 mobile header or the 300x250 medium rectangle. Have a look at the graphic below to get an idea of how these ad formats can be placed visibly within your mobile site's layout:
Create mobile ad code If you don't have a mobile-optimized website yet, the first step is to create one. Check out howtogomo.com to learn more about going mobile and start building your mobile site with our free tool.
If you're interested in hearing more about creating a mobile strategy, watch our Hangout recording on YouTube. | | Updates |
Get more out of your performance reports
We've recently made some usability and visual enhancements to your AdSense performance reports to help you interpret the data in your account. You'll be able to select from different graph types for a number of your reports, and also add an "Events" overlay to the standard timeline graph, which will help you understand how changes you've made have affected performance.
For additional insights, we recommend linking your AdSense account with a new or existing Analytics account with our improved linking process. We've also created an easy-to-use dashboard to show you relevant information at a glance, so you can get started with your AdSense data in Analytics immediately.
Verify your +page to help gain visibility
Do you manage a Google+ page for your website? Be sure to add the Google+ badge to your site's pages and then once you've gained a significant following, request verification. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users that are logged in. Please note that to be eligible, the +page needs to be active with regularly-updated content and have built a significant following. For more information, visit the AdSense blog.
Make the most of increased advertiser spend around Christmas
With Christmas getting closer the overall online traffic and also advertiser spend is going to increase over the next few weeks. Especially websites with content on travel, shopping, or greeting cards will benefit from these trends. In order to make the most of the increased advertiser spend, make sure to make your ad placements targetable, so advertisers can specifically select your site for their premium ad campaigns.
| | | Success Stories |
Publishers share their optimization tips
We recently hosted a Hangout with AdSense publishers who discussed testing colors for their ads. It's a simple change, but one that could impact your revenue. Listen to their story, try this tip for yourself and follow our English AdSense +page to hear more optimization suggestions.
| | | Program Policies |
Top tips for creating high quality sites
The goal of the Google Display Network is to provide valuable content for our users and advertisers. Previously, we've shared some tips with you on creating high quality sites. Building on this, we've now shared more information about which types of sites and pages are best suited for monetization.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. | | | 
Read On
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