AdSense Insider Quarterly - March 2015

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Your Publisher ID: ca-pub-0743900184326146
 
New year, new newsletter! In addition to a new layout, we’re moving our newsletter from monthly to quarterly issues
Spotlight
Why mobile matters
MultiScreen Optimizing your site for mobile will help you capture and retain your mobile visitors. Learn how going mobile has helped our publishers grow by watching this video. Then, follow our multi-screen starter guides and start going mobile today.
Read our multi-screen starter guides
Products and Features
Help shape the AdSense product roadmap
We want to hear from you. Our semi-annual survey will arrive in your inbox this April. Your participation in the last survey helped us understand your needs and launch new features. For example, we launched mobile anchor ads to help improve the user experience on your site. To receive the survey, be sure to: Product Roadmap
  1. Update your contact details
  2. Update your email preferences to receive ‘occasional survey’ messages
The “Mute this ad” feature just got better

Improvements to the “Mute this ad” feature will help publishers like you show better performing and potentially more valuable ads on your site. Your users benefit too by having more control over the types of ads they see.
Introducing a new revenue report to better understand top ad performance

With the new Revenue Profile Report you can now understand the value of your top performing ad requests in more detail. You can now see the RPM for any fill rate. For example, you can look at the RPM for the top 5% or 10% of ad requests performing on your site to better understand your top performing ads and where your revenue is coming from.
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Score the quality of our AdSense email communications to help us improve.
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Thank you for being a trusted AdSense partner. We’d love to hear your feedback on the AdSense Insider newsletter.
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AdSense Insider May 2014

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Explore the latest updates and tips every month.
Your Publisher ID: ca-pub-0743900184326146
May Edition
In this issue of AdSense Insider, discover the latest updates to A/B testing, a gardening site’s success with AdSense, and the importance of mobile site design.
Product news
Experiment more with ad categories
Interested in testing how blocking certain ad categories changes your site’s revenue? Now you can run A/B tests to better understand how to use ad category settings to your advantage.
Latest buzz
Gardening site grows with AdSense
In 1997, Nick started MooseysCountryGarden.com as a Mother’s Day gift to his mother, Moosey. See how AdSense revenue let Moosey retire and focus on writing articles about her garden -- and then share your AdSense story.
New online course for AdSense publishers now open
Learn how to earn more money from your website at your own pace with Optimizing AdSense, an all new online course for AdSense publishers.
Design a smarter mobile site
Mobile empowers users to access your site at anytime and from anywhere. Download Google’s 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.
We’ll keep you posted with more news in June.
Until then, see you online.
Did you know:
52%
The percentage of users that say they are less likely to engage with a company if their site is not mobile optimized*
*Source: Google, Sterling Research and SmithGeiger, What Users Want Most From Mobile Sites Today, July 2012
Monthly tip:
Try some of Google’s solutions to make sure your site’s content follows program policies.
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