|  | | November 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
Mobile will continue to be one of the big trends in 2013, with more and more users accessing websites from their mobile devices. With this in mind, optimizing your site and ads for mobile will become increasingly important. Not only should your site be optimized for mobile, but your ads should too. In our Tip of the Month we'll share some best practices around mobile ads, which formats to use, and where to place them. You'll also find information about: - Optimizing, from the perspective of other publishers
- Get more out of your performance reports
- Verifying your Google+ page
- Making the most of increased advertiser spend around Christmas
- Creating high quality websites
Kind regards,
Sophie The Google AdSense team
| | | Tip of the Month |
Optimize your mobile performance with AdSense
It's now easier than ever to monetize your mobile site as we offer high-end mobile ad code directly in your account. As a best practice, we recommend using the 320x50 mobile header or the 300x250 medium rectangle. Have a look at the graphic below to get an idea of how these ad formats can be placed visibly within your mobile site's layout:
Create mobile ad code If you don't have a mobile-optimized website yet, the first step is to create one. Check out howtogomo.com to learn more about going mobile and start building your mobile site with our free tool.
If you're interested in hearing more about creating a mobile strategy, watch our Hangout recording on YouTube. | | Updates |
Get more out of your performance reports
We've recently made some usability and visual enhancements to your AdSense performance reports to help you interpret the data in your account. You'll be able to select from different graph types for a number of your reports, and also add an "Events" overlay to the standard timeline graph, which will help you understand how changes you've made have affected performance.
For additional insights, we recommend linking your AdSense account with a new or existing Analytics account with our improved linking process. We've also created an easy-to-use dashboard to show you relevant information at a glance, so you can get started with your AdSense data in Analytics immediately.
Verify your +page to help gain visibility
Do you manage a Google+ page for your website? Be sure to add the Google+ badge to your site's pages and then once you've gained a significant following, request verification. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users that are logged in. Please note that to be eligible, the +page needs to be active with regularly-updated content and have built a significant following. For more information, visit the AdSense blog.
Make the most of increased advertiser spend around Christmas
With Christmas getting closer the overall online traffic and also advertiser spend is going to increase over the next few weeks. Especially websites with content on travel, shopping, or greeting cards will benefit from these trends. In order to make the most of the increased advertiser spend, make sure to make your ad placements targetable, so advertisers can specifically select your site for their premium ad campaigns.
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Publishers share their optimization tips
We recently hosted a Hangout with AdSense publishers who discussed testing colors for their ads. It's a simple change, but one that could impact your revenue. Listen to their story, try this tip for yourself and follow our English AdSense +page to hear more optimization suggestions.
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Top tips for creating high quality sites
The goal of the Google Display Network is to provide valuable content for our users and advertisers. Previously, we've shared some tips with you on creating high quality sites. Building on this, we've now shared more information about which types of sites and pages are best suited for monetization.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. | | | 
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| | | | Publisher ID ca-pub-0743900184326146 |
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Dear publisher,
In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You'll also find information about: - Using data to determine your mobile strategy
- Learning from other publishers – A message from Dave Taylor
- Leveraging the new step-by-step guide to DFP Small Business
- Receiving a free optimization consultation in August
- Broadcasting live with Google+ Hangouts on Air
- Managing ads with the Google Publisher Toolbar
- Knowing the trends in the online display ads business
- Managing multiple users in your account
Enjoy your summer and thanks for your continued partnership with Google AdSense.
Sophie The Google AdSense Team
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Overcome user ad-blindness with better ad placements
A general principle for ad placements says that you should place your ad units high up on the page so your users will see them easily. However, ad units placed at the absolute top of the page (before any content) tend to suffer from user ad-blindness and on average show a 61% lower CTR than ads below the header and closer to the content.
If you have an ad unit at the very top of the page, you should test whether moving the ad unit closer to the rest of your content, yet still above the fold, improves the ad performance.
If you’re experimenting with placing an ad below the header, you can use this handy tool to check whether your ads are still appearing above the fold.
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Launching the new step-by-step guide to DFP Small Business
If you're looking into monetizing your site with AdSense alongside other ad networks or direct advertisers, DFP Small Business is Google's free, hosted ad serving solution to help manage all of your ads. We've recently launched DFP Academy, a step-by-step guide to getting started with ad serving.
Receive a free optimization consultation in August
We will be running an optimization campaign for our partners in Southeast Asia this August, during which AdSense optimization experts will review your sites and give customized optimization suggestions. To receive the campaign invitation and personalized tips, please make sure to update the email preferences in your AdSense account to receive Performance Suggestions, if you haven't done so already.
Broadcast live with Google+ Hangouts on Air
Want to host a live video broadcast and connect with your users in a new way? Google+ Hangouts on Air enable you to do just that - whether you want to teach a class, discuss a topic with active readers, or just share your content live in front of a global audience. Users can tune into your live stream from your Google+ page, your YouTube channel, and your site. Learn more about Hangouts on Air, and get started with hosting your own.
Save time with the Google Publisher Toolbar
The Google Publisher Toolbar is a new Chrome extension that allows you to view your performance data, drill down into ad unit statistics, and block ads by creative or URL - all while viewing your site in Chrome. Once you've installed the toolbar, you'll be able to see a snapshot of your account performance via a widget in the corner of your browser window. You can also enable ad overlays directly on your page to block ads or to view more information about specific ad units. To get started with the Publisher Toolbar, just follow the instructions in our Help Center.
Check what's trending in the online display ads business
One of the ways we support our publishers is by giving access to new sources of knowledge that enables them to make the most from display advertising. We therefore recently introduced the "Display Business Trends: Publisher Edition" which shows you the top site verticals in the AdSense network in terms of monetized impressions and allows you to compare CPMs across ad sizes, countries, and verticals.
Manage access to your AdSense account for multiple users
In response to the most highly-requested feature that we've heard publishers ask for, it's now possible to invite new users to access an AdSense account. With this new feature, you'll be able to give colleagues or partners access to your account, but with certain restrictions around the information that they can see and edit. For more information about getting started, visit our Help Center.
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"Our Mobile Planet" research now with 2012 data
 As smartphones grow in number and importance, finding good data to understand mobile consumer behavior is essential. "Our Mobile Planet" provides free access to unique data for a total of 40 countries in 22 languages and has relaunched with an improved look and feel and updated 2012 data. For more information on this update visit our Google Mobile Ads Blog.
We also encourage you to sign up for our "Mobile team" hangout* on August 16 during which we'll discuss the top tips for creating a mobile site.
If you already have a mobile app and are interested in learning more about app monetization strategies, please sign up for the webinar* "Build a business not an app" on August 15.
* Both events will be held in English.
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Learning from other publishers – A message from Dave Taylor
Those of you who follow our Inside AdSense Blog regularly may have already heard of Dave Taylor. He's been an AdSense publisher for many years and – with his experience in all things online – he's a great source of knowledge for fellow webmasters and publishers. Take a look at the guest post from Dave which we recently featured on our blog, where he discusses how publishers can balance ads and content on their websites.
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| | | | | More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISVhPDTagfmwyhNgVwpSHuxz6lfYx5RWgueOLk3CrlSopnTlvq5jmqFkLaHdngr5OUEFA3Rp3AvdUflfikngW-AemcJXxQ== |
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