| Optimisation Tip of the Month |
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| Make your ad units more visible Many of our publishers have been able to generate additional earnings by moving their ad units above the fold. Above the fold placements are considered as those ad units on a site that are immediately visible when the page is loaded (without having to scroll down).
In general, advertisers running high-paid Placement Targeting campaigns are focused on increasing ad visibility and brand awareness. Because of this, they tend to be more selective about where on a website their ads appear.
To ensure that your site will profit from these high-paid branding campaigns, we recommend you: - Offer wider ad formats in attractive positions above the fold to attract new advertisers who are availing of this new feature.
- Activate your ad units for both text and image ads, to ensure you can receive all available ad formats on your pages. Display and video formats are commonly used as part of these high-paid branding campaigns.
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| | New platforms performance report You can now access a brand new report in your AdSense account. This report allows you to see which platforms your visitors are using to access your site and the breakdown of your earnings according to each platform. You'll see performance data broken out by desktop, high-end mobile devices, and other mobile devices.
New multi-dimension report
A new powerful feature called multi-dimension reporting is now available in the new interface. You can now add dimensions to your performance reports to sort and view data across multiple dimensions, including viewing a channel by date or an ad unit by targeting type.
Learn how to interactively explore your data and gain more performance insights.
Regards, The AdSense Optimisation Team |
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| | | Policy update on iframes
Recently we clarified the language in our program policies to prohibit the misuse of iframes to alter the behavior targeting, or appearance of AdSense ads.
We put together this blog post to explain the reasoning behind this policy and examples of inappropriate use of iframes.
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AdSense success story
Michael at CareerPlanner.com increased his AdSense revenue by 165% after upgrading his ad units.
Read more about the changes Michael made to see how your site can benefit by using a similar strategy.
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