|  | | December 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
With 2013 just around the corner, we're taking a look back at another successful year with over 2 million AdSense publishers globally. It's been a busy twelve months of continuous improvements to the AdSense program, and equally busy is our last newsletter issue for 2012: - Learn about the core principles of user experience
- Watch our new DFP Small Business videos
- Search for ads by image in the Ad Review Center
- Apply new controls to the ads on your site
- Try the new 300x600 ad unit size in AdSense
- Benefit from enhanced AdSense text ads
We wish you all the best for 2013,
Sophie On behalf of the global Google AdSense Team
| | | Updates |
Search for ads by image in the Ad Review Center
To help you review ads even more efficiently in the Ad Review Center , you can now search for ads based on a specific image. Just upload an image, for instance a competitor's logo, and we'll return image ads that contain this image for you to take action on. For more details visit our Help Center.
More control over the ads on your sites
Interested in customizing the blocking settings for different sites you own? Visit the 'Site management' section in your account and build a list of all your sites to apply site-specific actions to. Under 'Allow and block', you'll then be able to block general categories, sensitive categories and advertiser URLs for AdSense for content on a site-by-site basis. Learn more about this new feature in our Help Center.
Launching a larger, brand-friendly ad unit size in AdSense
One of the top requests from publishers in the last year has been to add larger ad sizes to our network, and so we're excited to announce that the popular 300x600 unit is now available in your AdSense account. Because this unit is new to our network, you'll currently see a large number of text ads in these placements. Over time we'll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well. Read more information in our blog post.
Enhancing text ads on the Google Display Network
You may have noticed that we've recently updated the look and feel of most text ads on publisher sites (see an example below). We've integrated optimizations to font size, spacing, padding, and text layout as well as a new clickable arrow icon - our experiments have shown improved performance as a result of these changes. We'll continue to innovate on new formats in order to drive significantly higher performance for both publishers and advertisers, so stay tuned. For more information on this update, visit our Inside AdSense blog.
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Learn about the 5 core principles of user experience
Have you thought about user experience and design lately? User experience can make or break your site's success and, with many other sites offering similar services, it's important to differentiate your site in the eyes of your users by providing a better experience. Check out our three-part blog series (part I, part II, part III) to learn about the five core user experience principles.
Also, watch the Hangout on Air recording (only available in English) to hear from an AdSense publisher about his user experience strategy, and follow the AdSense +page to stay informed on additional tips.
| | | DFP Small Business |
New videos to help you get started with DFP Small Business
Interested in maximizing the yield from your ad inventory? Already partnering with other ad networks, or are planning to? If so, DFP Small Business, Google's free hosted ad serving solution, might be for you.
We recently hosted a Google+ Hangout series explaining how to use 'Dynamic Allocation' - one of DFP's most powerful features to maximize revenue from every single impression - and how to get started with targeting in DFP. Have a look at the recordings (only available in English) on our AdSense YouTube channel.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. | | | 
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| | | November 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
Mobile will continue to be one of the big trends in 2013, with more and more users accessing websites from their mobile devices. With this in mind, optimizing your site and ads for mobile will become increasingly important. Not only should your site be optimized for mobile, but your ads should too. In our Tip of the Month we'll share some best practices around mobile ads, which formats to use, and where to place them. You'll also find information about: - Optimizing, from the perspective of other publishers
- Get more out of your performance reports
- Verifying your Google+ page
- Making the most of increased advertiser spend around Christmas
- Creating high quality websites
Kind regards,
Sophie The Google AdSense team
| | | Tip of the Month |
Optimize your mobile performance with AdSense
It's now easier than ever to monetize your mobile site as we offer high-end mobile ad code directly in your account. As a best practice, we recommend using the 320x50 mobile header or the 300x250 medium rectangle. Have a look at the graphic below to get an idea of how these ad formats can be placed visibly within your mobile site's layout:
Create mobile ad code If you don't have a mobile-optimized website yet, the first step is to create one. Check out howtogomo.com to learn more about going mobile and start building your mobile site with our free tool.
If you're interested in hearing more about creating a mobile strategy, watch our Hangout recording on YouTube. | | Updates |
Get more out of your performance reports
We've recently made some usability and visual enhancements to your AdSense performance reports to help you interpret the data in your account. You'll be able to select from different graph types for a number of your reports, and also add an "Events" overlay to the standard timeline graph, which will help you understand how changes you've made have affected performance.
For additional insights, we recommend linking your AdSense account with a new or existing Analytics account with our improved linking process. We've also created an easy-to-use dashboard to show you relevant information at a glance, so you can get started with your AdSense data in Analytics immediately.
Verify your +page to help gain visibility
Do you manage a Google+ page for your website? Be sure to add the Google+ badge to your site's pages and then once you've gained a significant following, request verification. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users that are logged in. Please note that to be eligible, the +page needs to be active with regularly-updated content and have built a significant following. For more information, visit the AdSense blog.
Make the most of increased advertiser spend around Christmas
With Christmas getting closer the overall online traffic and also advertiser spend is going to increase over the next few weeks. Especially websites with content on travel, shopping, or greeting cards will benefit from these trends. In order to make the most of the increased advertiser spend, make sure to make your ad placements targetable, so advertisers can specifically select your site for their premium ad campaigns.
| | | Success Stories |
Publishers share their optimization tips
We recently hosted a Hangout with AdSense publishers who discussed testing colors for their ads. It's a simple change, but one that could impact your revenue. Listen to their story, try this tip for yourself and follow our English AdSense +page to hear more optimization suggestions.
| | | Program Policies |
Top tips for creating high quality sites
The goal of the Google Display Network is to provide valuable content for our users and advertisers. Previously, we've shared some tips with you on creating high quality sites. Building on this, we've now shared more information about which types of sites and pages are best suited for monetization.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. | | | 
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| | | | Publisher ID ca-pub-0743900184326146 |
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Dear publisher,
In this last newsletter edition before the summer we have a packed list of updates and suggestions to help you bridge the break until the next issue in September. Our Tip of the Month for July explains how you can boost your revenue by placing ads where users can easily see them. You'll also find information about: - Using data to determine your mobile strategy
- Learning from other publishers – A message from Dave Taylor
- Leveraging the new step-by-step guide to DFP Small Business
- Receiving a free optimization consultation in August
- Broadcasting live with Google+ Hangouts on Air
- Managing ads with the Google Publisher Toolbar
- Knowing the trends in the online display ads business
- Managing multiple users in your account
Enjoy your summer and thanks for your continued partnership with Google AdSense.
Sophie The Google AdSense Team
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Overcome user ad-blindness with better ad placements
A general principle for ad placements says that you should place your ad units high up on the page so your users will see them easily. However, ad units placed at the absolute top of the page (before any content) tend to suffer from user ad-blindness and on average show a 61% lower CTR than ads below the header and closer to the content.
If you have an ad unit at the very top of the page, you should test whether moving the ad unit closer to the rest of your content, yet still above the fold, improves the ad performance.
If you’re experimenting with placing an ad below the header, you can use this handy tool to check whether your ads are still appearing above the fold.
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Launching the new step-by-step guide to DFP Small Business
If you're looking into monetizing your site with AdSense alongside other ad networks or direct advertisers, DFP Small Business is Google's free, hosted ad serving solution to help manage all of your ads. We've recently launched DFP Academy, a step-by-step guide to getting started with ad serving.
Receive a free optimization consultation in August
We will be running an optimization campaign for our partners in Southeast Asia this August, during which AdSense optimization experts will review your sites and give customized optimization suggestions. To receive the campaign invitation and personalized tips, please make sure to update the email preferences in your AdSense account to receive Performance Suggestions, if you haven't done so already.
Broadcast live with Google+ Hangouts on Air
Want to host a live video broadcast and connect with your users in a new way? Google+ Hangouts on Air enable you to do just that - whether you want to teach a class, discuss a topic with active readers, or just share your content live in front of a global audience. Users can tune into your live stream from your Google+ page, your YouTube channel, and your site. Learn more about Hangouts on Air, and get started with hosting your own.
Save time with the Google Publisher Toolbar
The Google Publisher Toolbar is a new Chrome extension that allows you to view your performance data, drill down into ad unit statistics, and block ads by creative or URL - all while viewing your site in Chrome. Once you've installed the toolbar, you'll be able to see a snapshot of your account performance via a widget in the corner of your browser window. You can also enable ad overlays directly on your page to block ads or to view more information about specific ad units. To get started with the Publisher Toolbar, just follow the instructions in our Help Center.
Check what's trending in the online display ads business
One of the ways we support our publishers is by giving access to new sources of knowledge that enables them to make the most from display advertising. We therefore recently introduced the "Display Business Trends: Publisher Edition" which shows you the top site verticals in the AdSense network in terms of monetized impressions and allows you to compare CPMs across ad sizes, countries, and verticals.
Manage access to your AdSense account for multiple users
In response to the most highly-requested feature that we've heard publishers ask for, it's now possible to invite new users to access an AdSense account. With this new feature, you'll be able to give colleagues or partners access to your account, but with certain restrictions around the information that they can see and edit. For more information about getting started, visit our Help Center.
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"Our Mobile Planet" research now with 2012 data
 As smartphones grow in number and importance, finding good data to understand mobile consumer behavior is essential. "Our Mobile Planet" provides free access to unique data for a total of 40 countries in 22 languages and has relaunched with an improved look and feel and updated 2012 data. For more information on this update visit our Google Mobile Ads Blog.
We also encourage you to sign up for our "Mobile team" hangout* on August 16 during which we'll discuss the top tips for creating a mobile site.
If you already have a mobile app and are interested in learning more about app monetization strategies, please sign up for the webinar* "Build a business not an app" on August 15.
* Both events will be held in English.
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Learning from other publishers – A message from Dave Taylor
Those of you who follow our Inside AdSense Blog regularly may have already heard of Dave Taylor. He's been an AdSense publisher for many years and – with his experience in all things online – he's a great source of knowledge for fellow webmasters and publishers. Take a look at the guest post from Dave which we recently featured on our blog, where he discusses how publishers can balance ads and content on their websites.
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| | | | | More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISVhPDTagfmwyhNgVwpSHuxz6lfYx5RWgueOLk3CrlSopnTlvq5jmqFkLaHdngr5OUEFA3Rp3AvdUflfikngW-AemcJXxQ== |
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To view this email as a web page, go here.
| | | | Publisher ID ca-pub-0743900184326146 |
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Dear publisher,
Many of our product improvements aim to provide you with the most accurate and relevant information for more effective AdSense optimizations. In this edition's Tip of the Month, we'll explain how the redesigned crawler error notifications in your account can help you improve ad relevance and maximize your revenue. You'll also find information about: - Building a mobile-friendly site with DudaMobile
- Testing your knowledge of our program policies
- Learning from successful publishers: Concertboom.com
- Enabling Gambling & Betting ads on your site
Kind regards,
Sophie The Google AdSense Team
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Fix your crawler errors for improved ad relevance
In last month's newsletter, we announced the redesign of the AdSense crawler errors notification area, which is improving in the way we convey crawler error information to you. Ensuring that the AdSense crawler can accurately crawl your site helps increase your ad relevance and ultimately your earnings.
Check the crawler errors report section in your account to see if any domains or subdomains are experiencing AdSense crawler errors. Click on the "How to fix" column to read more about how you can fix each of the different types of issues.
Be sure to prioritize the domains or subdomains with the greatest number of errors first, as those will have the most substantial impact on your account. You can also expand each of the listed URLs to reveal a more specific list and even download them, if you want to.
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AdSense success story: Concertboom.com
Concertboom.com increased their AdSense revenue by 400% by adding an additional ad unit to their site. Read more about Concertboom.com and how you can add new units while maintaining quality site content.
Increase your earnings with gambling & betting ads
Since October 2011 it's been possible to opt in to displaying online gambling and location-based betting ads on your site, under certain conditions. Visit our Help Center to learn about those types of ads, how and when you can opt in to showing them and when they may be displayed to users.
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Build a free mobile site with GoMo and DudaMobile
 To help you make your desktop website mobile-friendly we're now providing the do-it-yourself site builder from DudaMobile on our U.S. GoMo site. Please note that the site builder is currently only available in English. This tool creates your mobile-friendly site in five simple steps and allows you to add features like a click-to-call button, mobile maps and Google AdSense. Mobile sites created with the DudaMobile tool will be hosted free for one year.
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Test your knowledge of our program policies
How well do you know the AdSense program policies? Find out by reviewing the updated AdSense Academy curriculum. It now includes everything you need to know about our policy guidelines as well as hot topics and top resources to ensure long-term revenue growth and a healthy, policy-compliant account.
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| | | | | More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISU0j6C2cbCdAh0W2ck7V0XQJSQlElXwIf-vbthoK_f2-tNwVq-z9F2eSRKLTrBx5bV4uXkemOXf5ph7x-dP9RW04mlb1A== |
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Did you know that you can update your contact information? Hi, We're contacting you to let you know about a recent change within your AdSense account. We understand that some publishers may prefer to receive AdSense-related messages at a different email address than the Google Account used as their AdSense login. From now on, every user on an AdSense account can specify a personal contact email, contact name and optionally a phone number. By updating your contact details and opt-in preferences to receive customized help and performance suggestions, you will be able to receive emails from us with tips for increasing your earnings, updates on the latest product improvements, special events updates and information regarding your account. Regards, The Google AdSense Team © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.
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| | | May 2012 | Publisher ID ca-pub-0743900184326146 | |
Dear publisher,
We understand that as you create content for your site, you're looking to maximize your revenue from all of your ads, no matter how they're sold. In this edition's Tip of the Month, we'd like to introduce you to DFP Small Business, Google's free ad serving solution for publishers who are serving ads from multiple sources. You'll also learn about: - Taking control with the new Ad review center
- Finding out how to go Mobile
- Connecting with AdSense on Google+
- Leveraging the redesigned AdSense crawler errors page
- Creating high quality sites with Webmaster Guidelines
- Using the AdSense Management API
Sincerely,
Jamie The Google AdSense team
| | | Tip of the Month |
Optimize your ad serving with DFP Small Business
Whether you're already using multiple sources of ad revenue on your site or are only in the planning stage of doing so, DFP Small Business, Google's free hosted ad serving solution, can help you manage your growing online advertising business. With our new online tool, you can find out if DFP Small Business is the right product for you:
DFP Small Business allows you to manage all your ad inventory from one simple interface and offers rich features such as inventory forecasting, detailed reporting and multi-dimensional targeting. You can also use it to maximize your revenue by enabling real-time competition between AdSense and your other ad networks. Find out more about DFP Small Business in our video below: | | Updates |
More control over the ads on your site
The Ad review center is now more powerful and allows you to review all ad types after they've run on your pages, whether they're contextually-targeted, placement-targeted, or interest-based. Make decisions on individual ads and block multiple ads at once to help you save time. Log in and get started with the new Ad review center today.
Connect with AdSense on Google+
Follow us on our new AdSense Google+ page, where you'll find AdSense updates and gain access to exclusive Hangouts with the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers and ask your questions to our optimization specialists. Join the conversation and also meet other AdSense publishers from around the world to share your experiences.
AdSense crawler error redesign
The redesigned AdSense crawler errors page provides you with accurate and actionable information to optimize your site even more effectively. Some publishers have seen a revenue increase of up to 400% after they fixed their crawler errors. To see the new crawler errors page in your account, visit your 'Home' tab, then click on 'Account settings' and navigate to the 'Crawler errors' section.
AdSense Management API for developers
If you're writing your own software and would like to retrieve your AdSense reporting data directly, the AdSense Management API is what you've been looking for! The API is available to all AdSense publishers, and lets you retrieve lists of ad clients, ad units, channels, as well as generate custom reports directly from your applications.
For more information, browse the API forum, or join the regular office hours.
Missed last month's newsletter? Read it now! | | | Mobile Ads |
Find out how to go Mobile
With an increasing mobile internet usage worldwide, it's getting more and more important to consider mobile users' needs when designing your site. To help you optimize your content for mobile, we've recently launched a new suite of tools on howtogomo.com where you can:
- See how you rate - Use the GoMoMeter to analyze your site's mobile user experience.
- Start planning - Download the GoMo Publisher Guide for mobile best practices.
- Find a partner - Learn about vendors who can help with your implementation.
As part of our ongoing GoMo initiative, we're also hosting a number of webinars. For more information on those webinars and the latest news around mobile ads visit our Google Mobile Ads Blog.
| | | Program Policies |
Top tips for creating high quality sites
One of the most frequent questions that we get from publishers is how to improve their sites' performance on Google's search index.
In keeping with the theme of creating high-quality content, we've written a blog post of how adhering to the webmaster guidelines can help the overall potential of your site and maximize traffic and revenue for you.
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More about AdSense:
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043.
Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISVwADWp1nR9j0Vkp2GC0TxxJJLmp9Y-chEZBP1h6DabN671ENR96urRjv61yM2ERmM9D7aB_9rbjfxpfLvtAlKh8eXQjA== | | |
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