|  |  | | Adsense Newsletter | | | December 2013 | Publisher ID: ca-pub-0743900184326146 | | Dear publisher, As we look back on 2013, we'd like to thank you for helping us celebrate 10 years of partnership together; we're looking forward to working closely with you for years to come. In this holiday edition newsletter, you'll find information on: | • | The Google Publisher Toolbar | | • | Staying connected with the AdSense app | | • | A holiday optimization tip | | • | A/B testing, the easy way | | • | An AdSense success story | | • | Creating high quality sites | See you online, Julia The Google AdSense Team Was this newsletter useful? Share your feedback with us. |  |
| | Know your ads with the Google Publisher Toolbar | The Google Publisher Toolbar is a chrome extension that gives you a better understanding of the ads on your site. It provides access to your account summary plus the ability to review, control or block any ad on your site. If you're not already using the toolbar, you can download it today from the Chrome Web Store. | | | Unwrap the app | The holiday season is a busy time with people typically on-the-go even more than usual. You can access your Adsense account wherever you are with the new AdSense app, which is available to download now for Android and iOS devices. | | | Holiday Optimization Tip | With the holidays just around the corner, retailers are spending more on online advertising to promote their products. As a publisher, make sure your ad units are opted-in to show both text and display ads at this time to capitalize on the CPM boost that can come from increased competition. | | | A/B testing, the easy way | It's important to use A/B tests to assess the performance of your ad units, but we know it can be a complicated and time consuming process. With that in mind, we've just launched a new self-service A/B testing feature in your AdSense account that can be set up in a few quick steps without ad or page code changes. | | | |
| | | | Hear an AdSense success story | Meet Edinburgh-based couple Cat Morley and Tom Waddington, founders of Cut Out + Keep. The site started as Cat's own craft blog and has now evolved into an online community where over 140,000 members share craft and cooking tutorials. Hear more of Cat and Tom's AdSense story and don't forget to share your own! |  | | | | | | Creating high quality sites | The Google Display Network, which includes sites like yours, balances the interests of publishers, users, and advertisers. When publishers provide high quality content, users have a positive experience, and advertisers will bid more for space on those sites. Previously, we've shared some tips with you on creating high quality sites. Check out this blog post which has more information about which types of sites and pages are best suited for monetization. | | | | |
| More about AdSense: | | | | | | | | © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. |
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| | | | Adsense Newsletter | | | November 2013 | Publisher ID: ca-pub-0743900184326146 | | Dear publisher, Based on your feedback, we're focusing this month's newsletter on helping you develop a multi-device strategy. Users expect to have access to information, people, and computing power from any screen, so let's make sure your digital solutions are built to support them. In this edition, you'll find: | • | Best practices from The Mobile Playbook | | • | How to measure your mobile audience | | • | Inside AdSense Blog series on mobile | | • | An AdSense success story | | • | How to keep your ads distinguished from content | See you online, Peter The Google AdSense Team Was this newsletter useful? Share your feedback with us. | |
| | Best practices from The Mobile Playbook | Building a site that's compatible across multiple devices can be complex and daunting. The Mobile Playbook will show when to build a mobile website, when to build a mobile app, and what it really means to build multi-screen marketing campaigns. | | | How to measure your mobile audience | To see how multi-screen shifts in consumer behavior are relevant to your website, the AdSense interface allows you to see how your traffic sources are changing:  - Log in to your account
- Visit your "Performance Reports" tab
- In the left column, click on "Platforms"
Here, you'll be able to see your pageviews and revenue coming from each platform: desktop, smartphones, and tablet. You can also pull a comparison report to track the growth in the percentage of mobile and tablet users over the past quarter or year. | | | Inside AdSense Blog series on mobile | Head over to the AdSense blog for our latest series, where we'll explain a few different mobile solutions to help you identify the one that's right for your business. You'll also find mobile updates from the industry, case studies, and additional resources. | | | |
| | | | An AdSense success story | Ali Aydar is CEO of Sporcle.com, where people play and invent their own trivia games and quizzes. Ali began using AdSense in 2007 as soon as the site launched, and the revenue has enabled him to invest in mobile and live trivia. In this video, Ali shares how Sporcle.com has grown with AdSense over the years. Share your AdSense success story. |  | | | | | | How to distinguish ads from content | Publishers who have designed mobile web pages can simply use the AdSense for Content ad code to earn from their content. To maintain a good user experience, it's important to clearly distinguish mobile ads from your site content. We recommend that publishers avoid placing ads too close to buttons, image galleries or navigation elements that users may accidentally click while surfing. | | | | |
| More about AdSense: | | | | | | | | © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here. |
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