Google AdSense Newsletter - November 2013

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Adsense Newsletter
November 2013
Publisher ID: ca-pub-0743900184326146
Dear publisher,

Based on your feedback, we're focusing this month's newsletter on helping you develop a multi-device strategy. Users expect to have access to information, people, and computing power from any screen, so let's make sure your digital solutions are built to support them. In this edition, you'll find:

• Best practices from The Mobile Playbook
• How to measure your mobile audience
• Inside AdSense Blog series on mobile
• An AdSense success story
• How to keep your ads distinguished from content

See you online,

Peter
The Google AdSense Team

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Updates
Best practices from The Mobile Playbook
Building a site that's compatible across multiple devices can be complex and daunting. The Mobile Playbook will show when to build a mobile website, when to build a mobile app, and what it really means to build multi-screen marketing campaigns.
How to measure your mobile audience
To see how multi-screen shifts in consumer behavior are relevant to your website, the AdSense interface allows you to see how your traffic sources are changing:

  1. Log in to your account
  2. Visit your "Performance Reports" tab
  3. In the left column, click on "Platforms"
Here, you'll be able to see your pageviews and revenue coming from each platform: desktop, smartphones, and tablet. You can also pull a comparison report to track the growth in the percentage of mobile and tablet users over the past quarter or year.
Inside AdSense Blog series on mobile
Head over to the AdSense blog for our latest series, where we'll explain a few different mobile solutions to help you identify the one that's right for your business. You'll also find mobile updates from the industry, case studies, and additional resources.
Case Study
An AdSense success story
Ali Aydar is CEO of Sporcle.com, where people play and invent their own trivia games and quizzes. Ali began using AdSense in 2007 as soon as the site launched, and the revenue has enabled him to invest in mobile and live trivia. In this video, Ali shares how Sporcle.com has grown with AdSense over the years.

Share your AdSense success story.
Program Policies
How to distinguish ads from content
Publishers who have designed mobile web pages can simply use the AdSense for Content ad code to earn from their content. To maintain a good user experience, it's important to clearly distinguish mobile ads from your site content. We recommend that publishers avoid placing ads too close to buttons, image galleries or navigation elements that users may accidentally click while surfing.
Find out about our different support options.
More about AdSense:
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