Google AdSense Newsletter - December 2013

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Adsense Newsletter
December 2013
Publisher ID: ca-pub-0743900184326146
Dear publisher,

As we look back on 2013, we'd like to thank you for helping us celebrate 10 years of partnership together; we're looking forward to working closely with you for years to come. In this holiday edition newsletter, you'll find information on:

• The Google Publisher Toolbar
• Staying connected with the AdSense app
• A holiday optimization tip
• A/B testing, the easy way
• An AdSense success story
• Creating high quality sites

See you online,

Julia
The Google AdSense Team

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Updates
Know your ads with the Google Publisher Toolbar
The Google Publisher Toolbar is a chrome extension that gives you a better understanding of the ads on your site. It provides access to your account summary plus the ability to review, control or block any ad on your site. If you're not already using the toolbar, you can download it today from the Chrome Web Store.
Unwrap the app
The holiday season is a busy time with people typically on-the-go even more than usual. You can access your Adsense account wherever you are with the new AdSense app, which is available to download now for Android and iOS devices.
Holiday Optimization Tip
With the holidays just around the corner, retailers are spending more on online advertising to promote their products. As a publisher, make sure your ad units are opted-in to show both text and display ads at this time to capitalize on the CPM boost that can come from increased competition.
A/B testing, the easy way
It's important to use A/B tests to assess the performance of your ad units, but we know it can be a complicated and time consuming process. With that in mind, we've just launched a new self-service A/B testing feature in your AdSense account that can be set up in a few quick steps without ad or page code changes.
Case Study
Hear an AdSense success story
Meet Edinburgh-based couple Cat Morley and Tom Waddington, founders of Cut Out + Keep. The site started as Cat's own craft blog and has now evolved into an online community where over 140,000 members share craft and cooking tutorials. Hear more of Cat and Tom's AdSense story and don't forget to share your own!
Program Policies
Creating high quality sites
The Google Display Network, which includes sites like yours, balances the interests of publishers, users, and advertisers. When publishers provide high quality content, users have a positive experience, and advertisers will bid more for space on those sites. Previously, we've shared some tips with you on creating high quality sites. Check out this blog post which has more information about which types of sites and pages are best suited for monetization.
Find out about our different support options.
More about AdSense:
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