Google AdSense Newsletter - January 2014

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Adsense Newsletter
January 2014
Publisher ID: ca-pub-0743900184326146
Dear Publisher,

Even though it's already a few weeks into January, we'd like to wish you a happy new year. As you begin your 2014 resolutions, consider adding some of these AdSense goals to your list:

• Update your opt-in preferences
• Prepare for every platform
• Try custom-sized ads
• Understand your audience
• Pursue your passions
• Help maintain the value of AdSense for everyone

See you online,

Julia
The Google AdSense Team

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Updates
Update your opt-in preferences so that it's right for you
As you start the new year, don't miss out on important information that can help your business grow. In addition to the Google AdSense Newsletter, you can subscribe to receive occasional emails from AdSense including performance suggestions and special offers. Make sure you're getting the most relevant information on your account by updating your opt-in preferences.
Prepare for every platform to capture every device
Today, the majority of media consumption is screen-based and 90% of people use multiple screens at once. Responsive ad units will help you capture users on every screen. Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.
Try custom-sized ads for a better user experience
Creating custom ad unit sizes for your website will enable you to better design your site for your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts. Check out our blog for more information on getting started with custom ad units.
Understand your audience with Analytics reporting
The key to growing a loyal and engaged audience is to understand your users. This year, we're planning on giving you more guidance on how to pull key insights from your Google Analytics reports. Want to get targeted site tips from our optimization specialists? If you've linked your AdSense account with Analytics, opt in to the Account specialists data sharing setting.
Case Study
Pursue your passions
Looking for inspiration as you make your AdSense resolutions? Meet Dave Taylor tech support expert and founder of AskDaveTaylor.com. He started using AdSense in 2003, and, shortly after, his site brought in enough revenue to cover his monthly mortgage repayment. Watch the video below to hear how AdSense has helped Dave turn his site into a business and enabled him to spend more time with his family.

Share your AdSense success story.
Program Policies
Help maintain the value of AdSense for everyone
As part of our ongoing efforts to increase transparency around our policies, we've recently launched a policy FAQs section in our Help Center. Stay up to date with our policies by checking responses to the commonly asked questions that we receive from our publishers. AdSense works well because it equally balances the interests of publishers, advertisers, and users. By adhering to our policies, you'll help maintain the value of AdSense for everyone.
Find out about our different support options.
More about AdSense:
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