Gadget On Fire: June 2022

Universal Analytics will begin turn down in 2023

The new Google Analytics

Be ready for what's next with Google Analytics 4

Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. Read our latest blog post to learn more about the Universal Analytics turn down.

In preparation for the year ahead, we encourage you to start your move to Google Analytics 4 as soon as possible. In order to build sufficient historical data and continuity in Google Analytics, it is essential you create a new Google Analytics 4 property.

SET UP GOOGLE ANALYTICS 4

To get started on Google Analytics 4, we recommend you complete these immediate next steps from the below checklist:

Create a Google Analytics 4 property

Create a data stream

Enable data collection

For more information on how to get started with Google Analytics 4 you can check out our in-depth migration guide.

See you online,

The Google Analytics Team

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Read On

Google AdSense Policy - Ad-serving Protections for Teens

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Your Publisher ID: pub-0743900184326146

AdSense is expanding ad-serving protections for teens globally

Dear Publisher,

As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age ("teens"), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will:

Disable ads personalization

Disallow sensitive creative categories from serving

Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August 15, 2022.

Previous protections established in response to child-directed regulations, such as the Children's Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where relevant.

Please review this policy to understand which ad categories may be restricted for teens. While you may notice an impact on performance, there is no action required on your part.

Thank you for your cooperation.

Sincerely,

The Google AdSense Team

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