| | | Evolving the AdSense ecosystem: Our move to a first-price auction | |  | | Dear Partner, | | | | In our continued effort to simplify Google AdSense, we're writing to inform you that we'll be moving the AdSense* auction from second-price to first-price in the coming months. There is no action for you to take as an AdSense publisher and you will likely not see a change to your earnings. We're making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works. | | | | We expect the transition to a first-price auction to be completed later this year. For more information and future updates, please check out our AdSense first-price auction help page. | | | | Thank you for being on the journey with us - we're excited to take these next steps together as we continue to grow and improve the AdSense ecosystem. | | | | *This update affects AdSense for Content, Video, and Games. View our FAQ page for full impact details across the AdSense product range. | | | | | | | | | | |
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