Increase demand for ad requests
 | | Your Publisher ID: pub-0743900184326146 | Sign in | | | | | Google to send non-personalized ad requests to third-party real-time bidding buyers | |  | | Hello, | | | | EU user consent controls and Restricted data processing (CCPA) settings in AdSense provide a variety of options for enabling non-personalized ads and restricted data processing ads configurations. | | | | Beginning on January 20, 2022, Google will start sending bid requests for non-personalized and restricted data processing ad requests to third-party bidders that participate in Google's unified auction. To preserve user privacy, user identifiers will be dropped from the bid requests. | | | | What does this rollout mean for your ad monetization? | | | | Starting in January, your UI settings relating to CCPA and GDPR will apply to non-personalized and Restricted data processing bid requests to third party bidders. This means that when non-personalized ads or Restricted data processing is selected: | | | | • | Bid requests will be sent to third party bidders, including for users in the EEA/UK, Brazil and CA, as determined by any applicable vendor selections in the AdSense account: | | | | | ○ | For CA requests, you can select CCPA eligible bidders in your CCPA settings tab (Privacy & messaging > CCPA > Settings) | | | ○ | For EEA and UK requests, you can select ad technology providers in your GDPR tab (Privacy & messaging > GDPR > Settings) | | | | ○ | Individual ad requests tagged as RDP or NPA outside of the above regions will be sent to all bidders, subject to other protections. | | | | | | • | Bid requests sent to third party bidders will be labeled with appropriate privacy signals and user identifiers will be removed | | | | | | | More information on AdSense non-personalized advertising settings can be found here. Please review your vendor selections. | | | | Sincerely, | | The Google AdSense Team | | | | | | | 
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